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Virgil Abloh Teams Up With Evian For Chic, Environmentally-Friendly Glass Bottle
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Virgil Abloh Teams Up With Evian For Chic, Environmentally-Friendly Glass Bottle

MulNews: The Latest News from the UK and Around the World MulNews
2019-2-11 10:31 am
13




Virgil Abloh has teamed up with water filtration company SOMA and mineral water brand Evian to launch an exclusive glass bottle.


Evian announced back in December that Virgil Abloh has become part of its team as creative advisor for sustainable design. Together, Evian aims to become a 100% circular brand by 2025.


Under this new role, Abloh aims to minimize unnecessary plastic consumption together with Evian—a brand that has a strong heritage in creativity as well as fashion. The duo intends to explore new ways to revolutionize and create a better future for generations to come.


The 17oz glass bottle features a bamboo lid and a white silicone sleeve that displays the Evian logo in gray. The bottle also has the text “RAINBOW INSIDE” plastered vertically.


The text is available on the bottle in four different colors—purple, light blue, dark blue and pink. There is still no word on prices but will be available soon on MATCHESFASHION.com.


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Excited to reveal our 1st refillable glass water bottle designed by our Creative Advisor for Sustainable Innovation Design, @VirgilAbloh. Happy to offer our consumers new ways to hydrate with the evian x Virgil Abloh limited-edition Soma bottle, available soon exclusively on MATCHESFASHION.COM @matchesfashion @matches_man #evian #VirgilAbloh #evianxVirgilAbloh #rainbowinside

A post shared by evian (@evianwater) on Feb 8, 2019 at 8:41am PST




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2 days to go for the first drop. #evian #VirgilAbloh #evianxVirgilAbloh #Liveyoung

A post shared by evian (@evianwater) on Feb 6, 2019 at 8:29am PST




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Architect, artist, engineer, designer @virgilabloh embodies next generation possibilities. Joining the team for ongoing collaboration, together we will break new ground in sustainable design innovation, as we continue our bold ambitions and progress towards being 100% circular by 2025. #evian #Liveyoung #VirgilAbloh #evianxVirgilAbloh

A post shared by evian (@evianwater) on Dec 5, 2018 at 8:27am PST




View this post on Instagram

“evian® is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of evolution, paving a better future for generations.” @VirgilAbloh #evian #Liveyoung #VirgilAbloh #evianxVirgilAbloh

A post shared by evian (@evianwater) on Dec 5, 2018 at 8:26am PST






[via HYPEBEAST, opening image via Evian Water]

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